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Andover, MA and Las Vegas, NV (January 19, 2004) – Gotuit Media Corp., the leading provider of navigation technology and indexing services for on-demand television, today announced at the NATPE Conference (National Association of Television Programming Executives) in Las Vegas, it has reached an agreement with Collegiate Images (www.collegiateimages.net) to license their extensive college sports library to be used in conjunction with Gotuit’s leading navigation technology, Gotuit On Demand. The licensing agreement will enable Gotuit Media to sell regional and national college sports programming packages for Video-On-Demand (VOD). Through this initiative, Gotuit Media will gain access to Collegiate Images comprehensive archives which include rights to film and video images from colleges and universities, conferences, bowl games and broadcast rights holders. By bringing Collegiate Images content together with Gotuit’s next-generation VOD application, users will experience college sports like never before. Fans interested in seeing a game’s highlights, greatest moments, player spotlights, or even a condensed, 20 minute version of a favorite contest, can make it all happen with Gotuit.

“Collegiate Images is thrilled to be working with Gotuit Media, a forward-thinking company that has brought on-demand services together with personalized content,” said Mark Geddis, President of Collegiate Images. “Gotuit’s technology together with our leading collegiate sports programming will enable users to have complete control of their viewing experience.”

"This is a major step forward in providing cable operators with proven, powerful VOD content. By merging our advanced technology with Collegiate Image’s extensive sports library, we give viewers a whole new way to watch college sports,” said Mark Pascarella, President of Gotuit Media. “With Gotuit, viewers can instantly access the finest moments in college sports. It is television without boundaries.”

As part of this agreement, Gotuit Media will offer a full lineup of major college sports programming in nearly every U.S. television market.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on-demand video content. Its flagship offering, Gotuit On DemandT is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both cable operators and content producers to enable viewers to interactively “surf” through stored content using a standard remote control.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Motorola and other investors. Additional information can be found on Gotuit's web site at www.gotuit.com.

About Collegiate Images

Collegiate Images (CI) is the centralized licensing and rights clearance agency that manages the distribution of archived film and video images for colleges, universities, conferences, bowl games, and broadcast rights holders. Collegiate Images, the source for officially licensed collegiate video, was formed by The Collegiate Licensing Company (CLC) and Convizion, Inc. CLC, formed in 1981, is the nation's leading collegiate licensing and marketing representative that assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing. Convizion is a leader in sports marketing and media management providing comprehensive content and enterprise services to leagues, teams, corporations and media companies. For more information on Collegiate Images go to www.collegiateimages.net.

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

Jack Heilig
Collegiate Images, LLC
E-mail: info@collegiateimages.net
Phone: 954.343.8000 x204