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Andover, MA and Las Vegas, NV (January 20, 2004) – Gotuit Media Corp., the leading provider of navigation technology and indexing services for on-demand television, today announced at the NATPE Conference (National Association of Television Programming Executives) in Las Vegas, it has reached an agreement with the National Lacrosse League (NLL) to use their regional and national broadcast coverage with Gotuit’s next-generation Video-On-Demand (VOD) application, Gotuit On DemandT. This agreement will enable Gotuit Media to deliver NLL programming packages for VOD. Through this initiative, Gotuit Media will gain usage of the NLL’s full-content lineup which includes access to broadcasts for the league’s ten teams for all regular season, playoff and All-Star game coverage. By bringing the NLL's fast-paced programming together with Gotuit’s on-demand technology, Gotuit brings arena action into your living room. Whether you want to see a game’s greatest goals, jarring hits, fantastic plays or even a shortened, twenty minute recap of your hometown team’s latest contest, Gotuit will put you in the front-row.

"We are excited to be working with Gotuit Media to bring the best NLL coverage to our fans,” said George Daniel, NLL Deputy Commissioner. “Our fans passion for lacrosse is unrivaled. Technologies, like Gotuit On Demand, will satisfy fans’ appetites for accessing more game action in the most compelling viewing environment. We’re excited to be leading the way with this new platform for content delivery.”

"Gotuit is working to make subscribers even bigger fans of digital cable. By merging the NLL’s top-rate coverage with our leading technology solution, cable operators can now bring the most personalized programming options to their subscribers,” said Mark Pascarella, President of Gotuit Media. “As multiple system operators offer subscribers complete control over powerful VOD content, they benefit from new revenues, increased customer satisfaction, and further growth of their digital subscriber base.”

As part of this agreement, Gotuit will offer “Games of The Week” from a full lineup of NLL programming in both U.S. and Canadian markets.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on-demand video content. Its flagship offering, Gotuit On Demand, is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both cable operators and content producers to enable viewers to interactively “surf” through stored content using a standard remote control.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Motorola and other investors. Additional information can be found on Gotuit's web site at www.gotuit.com.

About the National Lacrosse League

The National Lacrosse League is North America's professional indoor lacrosse league, featuring the best lacrosse players in the world. The NLL has ten teams playing in the major markets of the United States and Canada. The teams play a sixteen-game regular season schedule from late December through April, with all games played on the weekends. The NLL teams play in the same arenas used by the NHL and NBA teams of their respective markets. The league's average attendance for the 2002-2003 season was close to 9,000 fans per game. The Colorado Mammoth, Philadelphia Wings and Toronto Rock each average more than 15,000 fans per home game. The league has national television agreements with Fox Sports Net affiliates, the YES Network and The Score Television Network in Canada. For more information, please visit the official website of the National Lacrosse League, www.nll.com.

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

Doug Fritts
National Lacrosse League
E-mail: dfritts@nll.com
Phone: 212.764.1390