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Andover, MA (March 1, 2004) - Gotuit Media Corp., the leading provider of navigation technology and indexing services for on demand television, today announced that it has reached an agreement with Cedric Kushner Promotions, Inc. (CKP) (OTCBB: CKHP - news) to develop and deliver the first-ever boxing product for video on demand (VOD.)

Under terms of the agreement, Big Content, Inc., a CKP subsidiary, has entered into a video licensing agreement with Gotuit Media, whereby Gotuit will use its on demand technology and services to dramatically enhance the entertainment value of the archive footage from Big Content's comprehensive boxing library.  Consumers will have the ability to go directly to hard-hitting jabs, uppercuts, knockdowns and knockouts-viewing each round on a segment-by-segment basis.  Big Content's library houses more than 1,000 hours of premium boxing programming, including matches by champion boxers such as Shannon Briggs, Shane Mosely, David Tua, Hasim Rahman, Jamel McLine , Chris Byrd and Michael Grant, to name a few.

"Having built an extensive library of quality fights over the last 20 years, it is appropriate to form partnerships with leading media companies," said Cedric Kushner, president.  "The partnership with Gotuit Media will enable us to bring past, present and future ring excitement on demand to millions of fans.  This deal is consistent with CKP's strategy to develop ancillary business lines in the media sector.  We are excited by the Gotuit product and look forward to giving fight fans a whole new way to watch boxing."

"We're pleased to be working with Cedric Kushner Promotions to bring the most comprehensive boxing content to cable operators, allowing them to deliver boxing's greatest performances on demand to their digital subscribers," said Mark Pascarella, president of Gotuit Media. "Our technology allows cable operators to add powerful new content to their VOD line-up, and it increases customer satisfaction by allowing subscribers to view programs based on their own personal preferences - they get direct access to the moments that are most important to them.  This new platform for video consumption represents true innovation for cable operators and is an important part of driving consumer loyalty and profits in the industry."

About Cedric Kushner Promotions

CKP promotes world champion and top contender boxers.  In addition the firm also produces and syndicates world championship boxing events for distribution worldwide.  A steady program supplier to the world's leading television networks, including HBO, ESPN, and EuroSport, the company promotes televised events from venues all around the world.

With a roster rich in world champions and a track record that includes having promoted approximately 300 world championship bouts, CKP is at the forefront of the international boxing business.  CKP, formed in 1974 by promoter Cedric Kushner, originally achieved prominence in the field of rock-'n-roll music and is now one of the most active promoters of championship bouts worldwide.  In addition to its North American business, CKP is the foremost American-based promoter of boxing in Europe and Africa.  CKP is an acknowledged leader in packaging premier boxing shows for the global television marketplace, through its television arm, the Cedric Kushner Sports Network (CKSN).

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on-demand video content. Its flagship offering, Gotuit On Demand, is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested.  Gotuit works with both cable operators and content owners to provide viewers with direct access to the very best moments in television.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Motorola and other investors. Additional information can be found on Gotuit's web site at www.gotuit.com.

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

James DiLorenzo, Executive Vice President
Cedric Kushner Promotions, Inc. New York
Phone: 212.755.1944