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Andover, MA (March 8, 2004) - Gotuit Media Corp., the leading provider of navigation technology and indexing services for on demand content, today announced that it has reached an agreement to power Scripps VOD products including: Home & Garden Television On Demand, Food Network On Demand, DIY On Demand and Fine Living On Demand.  Initial trials are in place with Time Warner Cable of Maine and will leverage Gotuit's next generation VOD technology to provide cable subscribers with complete control over their viewing experience.

"We look forward to working with Gotuit Media on our Scripps channels with Time Warner Cable of Maine," said Channing Dawson, senior vice president of emerging media for Scripps Networks.  "There are many practical applications for Gotuit's VOD technology that will work well with our HGTV, DIY, Fine Living and the Food Network interactive lineup.  Allowing subscribers the ability to navigate our content and view precisely those segments of the program that they are most interested in introduces the next evolution of TV viewing behavior, which is a natural fit for our viewers."

Under terms of the agreement, the Scripps content will be enhanced with Gotuit's technology, providing Scripps Networks' on demand viewers with direct access to segments of their favorite programs.  Using a standard remote control, viewers can select segments of a stored program and immediately watch just those parts of the show.

"We are excited to work with Scripps Networks on this new set of trials with Time Warner Cable of Maine," said Mark Pascarella, president of Gotuit Media.  "Gotuit is a perfect enhancement to Scripps Networks, which has built its reputation on staying ahead of the curve.  This new platform for content consumption is evidence of that.  We are confident the Scripps/Gotuit partnership will drive both consumer loyalty and profits for the cable industry." 

Scripps Networks will be trialing Gotuit On Demand on the following channels for its Time Warner Cable of Maine customers:

HGTV - TV that provides America's best home builders, decorators, gardeners and crafts experts with practical information to help them make the most of their lives at home.

Food Network - A 24-hour cable television network focused on cooking, food preparation, healthy eating, at-home entertaining and restaurants. 

DIY-Do It Yourself Network - A simultaneous on-air and on-line network that provides immediate access to step-by-step instructions, in-depth demonstrations and tips for the do-it-yourself home enthusiast.

Fine Living - The first television network dedicated to the pursuit of personal passions and the art of getting the most from every moment in life.

About Scripps Networks

Scripps Networks, comprised of Home & Garden Television, Food Network DIY-Do It Yourself Network, and Fine Living, is one of the leading developers of lifestyle-oriented content for television and the Internet. Each of Scripps' television networks is complemented by robust websites and online newsletters. In addition, Scripps Networks is aggressively developing its emerging media, including video on demand, broadband and Hispanic programming. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit and Atlanta, Scripps Networks is owned by the E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service and United Media. Most recently, the company acquired the Shop At Home network.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on-demand video content. Its flagship offering, Gotuit On Demand, is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both cable operators and content owners to provide viewers with direct access to the very best moments in television.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Motorola and other investors. Additional information can be found on Gotuit's web site at www.gotuit.com.

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

Dan Hurst
Scripps Networks
E-mail: dehurst@scrippsnetworks.com
Phone: 865.560.3853