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Woburn, MA – July 24, 2006 – Gotuit Media (www.gotuit.com), a digital media company delivering a new class of on-demand video products, today announced the launch of its broadband video portal, Gotuit.com. The site features Gotuit’s patented search and navigation technology which makes loading, buffering, and waiting to watch videos online a thing of the past.  Gotuit viewers enjoy seamless navigation between videos and an intuitive layout that gets them to the good stuff—instantly.  The Gotuit viewing experience is the closest thing available to watching television online.

At no cost to users, Gotuit.com features an extensive library of professional content covering Music, News, Sports and Entertainment.  Visitors to Gotuit can view programmed playlists, create their own playlists or share videos from leading content providers such as Universal Music, Reuters, Associated Press, AccuWeather, Planet X and more.  In addition, Gotuit offers Hollywood trailers, celebrity news, and a vast collection of short films within its Entertainment category.

“As we continue to witness the explosion of broadband video content, there is a fundamental shift underway regarding how consumers expect to watch and interact with video delivered through the Web,” said Will Richmond, president and founder of Broadband Directions. “Gotuit.com organizes and presents content in a manner that makes it easy for consumers to quickly find what they want.  In doing so, Gotuit has clearly raised the bar for broadband video experiences.”

Gotuit’s Patented Technology — A New Way to Search “Inside” Video
With Gotuit’s patented search/navigation technology, viewers can not only easily find the video they want to watch, but can also search for specific points inside a video.  Viewers can create a “personal highlight reel” containing segments from multiple video assets that are then combined together as a single video.  For example, an avid football fan can search inside an entire game to find only the plays in which their favorite player was involved. Gotuit allows viewers to get to the specific content they want more quickly, allowing viewers to spend more time actually watching video and less time searching for it.

“It’s no longer about making video available online, it’s about helping consumers make sense of it.  We’re focused on enabling people to find the video they want quickly and easily,” said Mark Pascarella, president of Gotuit Media.  “Our search and navigation technology, paired with professional content, gives viewers instant, relevant and precise access to the video they are most interested in seeing.”   

Advertising and Partnerships
Gotuit offers advertisers new inventory that is more highly targeted to areas of interest and paired with valuable content.  In addition, Gotuit will expand its reach and depth of content through co-branded partnerships with premium content owners, whose video will be powered by Gotuit.
  
About Gotuit Media
Gotuit Media is a digital media company delivering a new class of on-demand video products to multiple platforms including cable, broadband and mobile. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. In addition to Gotuit.com and Gotuit Media’s VOD offerings, Gotuit offers network partners and other broadband portals a co-branded version of the Gotuit online video experience.  Visit Gotuit Media’s corporate website at http://www.gotuitmedia.com.   

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

Heather Mosley
PerkettPR, Inc.
Email: gotuit@perkettpr.com
Phone: 415.384.0113