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Woburn, MA – November 7, 2006 – Gotuit Media (www.gotuit.com), a digital media company delivering a new class of on-demand video products, today announced it has been selected by the New England Patriots to deliver an enhanced video search and presentation area of Head Coach Bill Belichick’s press conferences located at www.patriots.com. By putting the press conference video on the Gotuit Media Platform, the Patriots are enabling the fans of the three-time Super Bowl champions to not just watch the coach’s press conferences but quickly search for, or jump to, specific comments or quotes made by Coach Belichick soon after each event.

“We are always striving to extend our relationship with the fans and deliver value to them through all of our online initiatives,” said Fred Kirsch of the New England Patriots. “Gotuit delivers a unique video experience and was a natural choice for us as we looked for the best in a broadband video technology provider.”

Gotuit will use their advanced video player and patented search and navigation technology to power the video offering of the press conferences. With its exceptionally fast video playback, and “deep search” functionality, visitors can search and quickly jump to comments from or about a specific player or play, ensuring they can quickly access the exact information they need. The video powered by Gotuit will be available shortly after each press conference and offer a new level of insight into the Patriots for the ultimate football fan.

“Champions know what it takes to be the best and that’s why we’re honored to be working with the World Champion New England Patriots,” said Mark Pascarella, president of Gotuit Media. “This is an organization that strives for excellence in every facet of its operations and we are proud to be a part of helping to further drive such quality to its fan base.”

The New England Patriots Press Conferences powered by Gotuit can be found directly at

http://www.patriots.com/mediacenter/index.cfm?ac=pressconferences

or through links located on the Gotuit.com website.

About The New England Patriots
The NFL’s three-time Super Bowl Champion New England Patriots is also one of the league’s leaders in online innovation. In 1995, it was the first sports team of any kind to host its own website. In 1997, it was the first company in the world to offer a nightly, made-for the Internet video show, “Patriots Cyber Sideline.” The show is still available to this day under the name “Patriots Today.” On its flagship website, www.patriots.com, fans can enjoy a host of rich multimedia including daily shows, over 65 hours of live radio and press conferences per week, podcasts and other on-demand and downloadable media.

About Gotuit Media
Gotuit Media is a digital media company delivering a new class of on-demand video products to multiple platforms including broadband, mobile and cable. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. In addition to Gotuit.com and Gotuit Media’s VOD offerings, Gotuit offers network partners and other broadband portals a co-branded version of the Gotuit Media Platform.  Visit Gotuit Media’s website at:

http://www.gotuit.com.

 

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail: dlaubner@gotuit.com
Phone: 781.970.5432

Heather Mosley
PerkettPR, Inc.
E-mail: gotuit@perkettpr.com
Phone: 415.384.0113