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WOBURN, MA – December 12, 2006 – Gotuit Media, a digital media company delivering advanced on-demand video products to broadband, mobile, and cable, today announced the expansion of its online video portal www.gotuit.com with the introduction of SceneMaker, the industry’s first social video tagging application.  SceneMaker enables consumers to define and tag specific scenes found inside videos posted on popular hosting sites such as YouTube and Metacafe.  Visitors to Gotuit.com can now find precisely the moments they want across both user-generated and professional content — positioning Gotuit beyond the capabilities of current online video offerings.  

“A key challenge for media companies is to transition from simply putting video content online to enabling individual consumers to quickly and easily find the particular video segment that is most relevant to them,” notes Will Richmond, president and founder of Broadband Directions LLC, a market intelligence and consulting firm that specializes in broadband-delivered video. “Achieving that relevance is a very difficult problem, which today is best solved with human involvement and community interaction. Gotuit’s SceneMaker empowers video enthusiasts to be the experts —   defining and describing the scenes inside a video, which are then available to other users.  The result is a far greater degree of engagement for users.”

With SceneMaker, consumers can reduce the time spent navigating the massive online video universe to easily discover and share specific segments of video that interest them most.  For example, a user who finds a great joke within a 10-minute comedy video posted to another social video site will use SceneMaker to “VideoMark” just the 40 seconds of video that contains their favorite joke.  The user will then be able to easily share the videomarked scene through email or by posting the scene to their blog or website. When watched, the video will stream from the hosting site, while the scene metadata will be delivered by Gotuit to allow the viewer to see just that specific scene. These scenes will then be available to other video enthusiasts using Gotuit’s “InVideo” search engine.   

“By adding SceneMaker to the Gotuit portfolio we are empowering the community to discover and experience online video in a whole new way,” said Mark Pascarella, CEO, Gotuit Media.  “We have created a simple, web-based application that takes video beyond user-generated — to an entertainment experience that is completely user-controlled. Whether professional video or user-generated, we make it simple and easy for viewers to define the video segments they are most interested in and enjoy them in a superior viewing environment.”

Anchored by its patented technology, Gotuit Media has established itself as a leader in video search and navigation. Until now, only Gotuit’s professional staff and Gotuit Media Platform customers have been able to take advantage of the VideoMarking technology for professional video content. With SceneMaker, Gotuit extends this VideoMarking power to its users — enabling viewers to create a powerful new set of metadata for searching and watching inside video.

The Expanded Gotuit Portfolio for Broadband Video

Gotuit SceneMaker™: SceneMaker puts Gotuit’s patented deep tagging and video indexing technology into the hands of consumers giving them the ability to define the specific scenes of interest to them within video from popular hosting sites.

Gotuit TV™:   Gotuit TV provides an extensive library of professional-licensed content across categories such as Music, News, Weather, Sports and Entertainment delivered through Gotuit’s unparalleled broadband video search and viewing experience. Located at www.gotuit.com, Gotuit TV is the best place to watch professional video online.

Gotuit Media Platform™:Gotuit’s Media Platform allows broadband video publishers to license Gotuit’s broadband video technology to provide their viewers with a superior search, navigation and video player experience.

Gotuit InVideo Search™: Gotuit.com’s search results are now extended to include content found in the entire Gotuit Network including Gotuit TV, Gotuit Media Platform partners and the VideoMarked scenes generated by the Gotuit user community through SceneMaker.

About Gotuit Media
Gotuit Media is a digital media company delivering a new class of on-demand video products to multiple platforms including broadband, mobile and cable. Gotuit’s complete product portfolio includes broadband video portal www.gotuit.com, the Gotuit Media Platform for broadband video publishers, Gotuit VOD cable channels, and Gotuit-powered mobile products.  Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video search, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. Visit Gotuit Media’s website at http://www.gotuit.com.

Media Contacts:

David Laubner
Gotuit Media Corp.
E-mail:dlaubner@gotuit.com
Phone: 978-970-5432

Crystal Macaulay
PerkettPR, Inc.
E-mail: gotuit@perkettpr.com
Phone: 617-481-5102