Gotuit Media Corp, (www.gotuit.com), a digital media platform company delivering a new class of metadata-driven video products, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Gotuit was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Gotuit and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media is created, distributed, consumed and monetized.

OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology,” said Tony Perkins, founder and CEO of AlwaysOn.

“Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry.”

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Gotuit Media was chosen for the OnHollywood 100 for being an innovator and disruptor in the online video market. Gotuit continues to leverage its patented metadata technology to deliver on-demand video products for publishers looking to maximize their video assets and drive greater monetization of their content. Delivering a better viewing experience for viewers through Gotuit’s technology results in higher audience engagement and enhanced advertising capabilities for content publishers.

“We are honored to be chosen by AlwaysOn as one of the leaders in digital entertainment and media,” said Mark Pascarella, CEO of Gotuit Media. “The OnHollywood 100 Award highlights our success in offering a fundamentally different approach to publishing content for broadband and mobile by using the power of rich metadata to make it easier for viewers to search and navigate video libraries. Our customers, such as the National Hockey League, Sprint, Sports Illustrated, and Major League Soccer, are using the Gotuit platform to deliver a personalized video experience to their viewers and a greater inventory of targetable advertising opportunities. We look forward to continuing our leadership role in the video marketplace.”

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood’s media and entertainment elite. The two-and-a-half day event borrows from the “film market” tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase."

About Gotuit Media

Gotuit Media is a digital media platform company using its patented, video segment level metadata technology to deliver a new class of on-demand video products for video publishers in broadband and mobile. Gotuit holds a broad portfolio of patents in the on-demand video space, including several landmark awards concerning the use of video metadata for improved navigation, video discovery, and personalized viewing. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors. In addition to Gotuit.com, Gotuit offers video publishers, distributors, and other broadband portals the Gotuit Media Platform to optimize their video for the broadband or mobile platforms. Visit Gotuit Media’s corporate website at http://www.gotuitmedia.com.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.